Landscape Management, January 2019
DID YOU KNOW O ffering turf aeration services can be daunting for a lawn care operator LCO because customers often dont understand how aerating can benefit their lawns LCOs may opt out of offering aeration because they have limited manpower or a competing lawn care company offers cheaper services says Rich Clark account manager for Billy Goat Industries Aeration can be a lucrative add on as the going rate for the service is 10 20 per 1000 square feet with a minimum charge of 100 per aeration not including seed costs according to Clark These tips can help increase aeration sales Educate customers about aerating Provide healthy lawncare tips on your statement of service website and social media platforms Explain that aeration reduces compaction increases air circulation allows more water and nutrients to get to the roots helps thicken and deepen roots and reduces thatch When aerating warm season grasses explain that more aeration holes are better and the more rhizomes and stolons are cut the more shoots will grow Set reasonable expectations Clark recommends helping the customer understand what they should see in their lawns and offering information such as seed germination time generally 7 to 14 days Ensure customers understand how to take care of their lawns once service is completed Let customers know how much and when to water Explain that there will be plugs on the lawn for a short period which will break down when watered as directed and how the plugs can help the seed germination process before they break down For additional tips visit LandscapeManagement net BY ABBY HART LM SENIOR EDITOR EDUCATE Its important that contractors let customers know what to expect following aeration services Top tips for selling aeration PHOTO BILLY GOAT INDUSTRIES Turf Ornamental We Guarantee Your Success and Well Be There To Help You Achieve It Learn more about Toms story at uslawnsfranchise com toms story 8667814875 JANUARY 2019 LANDSCAPEMANAGEMENT NET 31 Our maintenance business was floundering In the first year after joining U S Lawns our business grew by more than 70 Tom Curdes U S Lawns Franchisee Toledo OH
You must have JavaScript enabled to view digital editions.
