Landscape Management, December 2014
IdentIfy a need It all started with a midlife crisis Frazier says jokingly I had a dream he recalls I wanted to run a business enjoy the fruits of labor I ended up buying a freaking snow removal business Working as an executive at Kohls at the time snow removal seemed sound due to its singular focus In Fraziers eyes it also was an admirable occupation being that its more needbased than service based Within six months of taking over the business in 2005 Frazier noticed his need based business had a lot of needs itself especially in the areas of cash flow sales routes and employee management From prior experience he knew systems were the answer Frazier who calls himself more of a visionary welcomed Felton to the business in 2007 Felton who also came from Kohls is more execution oriented and helped steer Winter Services into a systemfocused organization Frazier says Drawing on both of their experiences from the department store and Fraziers experience at PC maker Gateway the executives piggybacked of the ways those large corporations ran successful companies Operational systems are the focus Felton says The gist is to create documents to manage peoples behaviors To jump start the systemization process We got everything out of everyones heads and put it on a calendar Frazier says Set mIleStoneS work backward The first step is identifying critical business domains such as Winter Services has with administration fleet management operations production and sales and marketing continued on page 36 I 52 WEAPONS 1 SNOWEX DOESNT BELIEVE IN A SHOTGUN APPROACH Thats why our arsenal includes 52 unique tactical solutions to conquer snow and ice Each one is designed for precision and low maintenance to ensure the success of every campaign whether your customers are fghting at high noon or 0400 hours And our purpose built tools provide the perfect counterattack to whatever resistance they face wherever they face it CHOOSE YOUR WEAPON AT snowexproducts com 21 F 79 32 1800 HOURS ENGAGED LANDSCAPEMANAGEMENT NET December 2014 32 PhOTO WINTER SERVICES rECorD iT Winter Services stays on top of deadlines with Gantt charts and white papers
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