Landscape Management, December 2014
Industry Pulse T he word is clients cant get landscape companies to return phone calls or show up to give estimates To Philip Germann owner of GreenLawn Specialists in Lewis Center Ohio thats good news In general demand is stronger than supply in our area he says His assessment fts the fndings of the 2014 LM Industry Pulse research The study reveals landscape and lawn care professionals are satisfed with their businesses in 2014 and feel positive about their prospects for 2015 In fact 80 percent of landscape professionals called the state of the market healthy and nearly nine out of 10 have an optimistic outlook for 2015 Just about every landscaper Ive talked to is having his best year for profts and revenue since the recession Germann says According to research frm IBISWorld the landscaping services industry is a 73 billion market with LANDSCAPEMANAGEMENT NET December 2014 S4 a 34 percent annual growth rate since 2009 Despite challenges over the last half decade the research frm forecasts a prosperous next fve years due to a rapid construction sector recovery and steady disposable income growth To that point the housing market continues its gradual march back to normal according to the National Association of Home Builders Chief Economist David Crowe In an October report he attributes the continued housing market growth to historically low mortgage interest rates steady job gains and signifcant pent up demand INDUSTRY OVERVIEW The LM Industry Pulse report reveals 2014 was a win with strong profits and an average growth rate of 17 percent By Marisa PalMieri Philip Germann
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