Landscape Management, February 2010
LAWN CARE SUMMIT Which MOWER Makes you the Most Money LANDSCAPEMANAGEMENT NET FEBRUARY 2010 48 Top Harvey Massey left talks with Nick Dennis At left Davey Trees Paul McDonough leads a disucssion with ValleyCrests Dr Barry Troutman This Guy With Training from LandscapeSafety com Training Pays Call Your Professional Safety Advisors Arden David or Jay 1 877 482 2323 www landscapesafety com continued from page 46 Spring Green Lawn Care Corp Philip Dobbs chief marketing offi cer of The TruGreen Cos and Harvey Massey chairman and CEO of Massey Services Frith discussed many of the factors that led to the current economic condition including an entitlement mentality that drove far too many Americans to buy houses with no money down This among other factors created a perfect storm These things are out of our control Frith said But we can understand the effect on our businesses and manage around them Harvey Massey said the nation faces record unemployment home foreclosures and bankruptcies all of which contribute to resistance to price increases Massey did share one silver lining Its at times like these we must have a love affair with our people said Massey adding I dont believe there is a bad economy as long as there is one some economies are better than others But there is an economy people are spending money Hofer spoke about the pressures the industry faces from environmentalists The last thing we want to do is harm the environment Hofner said Today organic and sustainable lawn care are niché markets That could change and grow in the years ahead New economic realities force people to do more with less money said Dobbs noting many are worried about their future employment and how to juggle their household budgets People have less time and money and more choices and information on companies and the products they use If you offer clarity you can improve your market share Dobbs added PLANET and NPMA executives said they havent decided whether the 2009 Lawn Care Summit was a standalone event or the start of an annual program Any doubt about what attendees thought however was put to rest during the closing session when an attendee stood up and said You said if we do this again next year It should be when we do this again next year LM
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