Landscape Management, January 2012
JANUARY 2012 LANDSCAPEMANAGEMENT NET S23 ILLUSTRATION BY ISTOCK INTERNATIONAL INC Monitoring key performance indicators helps prevent small problems from turning into big nightmares BY HEATHER TAYLOR MEASURING YOUR COMPANYS HEALTH I n business dealings surprises generally arent desirable As the managers at Russell Landscape can attest even companies that plan well can discover an overlooked item that has the potential to throw goals off track According to Teddy Russell CFO and partner of the Atlantabased fi rm one of Russells largest divisions had a problem last year It was an issue the team faced head on After looking at every property maintained by this division it was determined two of the largest properties were utilizing more resources than budgeted he explains We made some adjustments and met with the customer to discuss future pricing Russell along with other Green Industry business leaders says that companies with any business sense already are monitoring metrics such as revenue and sales fi gures But there are other benchmarks to
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