Landscape Management, June 2017
step by step How to advertise on Facebook F or many business owners social media particularly Facebook is an integral part of their marketing efforts In addition to staying connected with their current customers advertising through Facebook can provide a relatively easy and inexpensive way to attract new ones Any company with a Facebook page can advertise on the site and rates begin at a minimum of 5 per day There are several different types of ads for business owners to consider depending on what they want to accomplish Lead generation ads persuade potential customers to provide their names and phone numbers by for example offering them a free estimate Traffic ads urge people to visit a companys website through specific actions such as receiving a special offer or reading an informational article Brand awareness ads encourage people to like a companys Facebook page and help promote its name to the public Facebook ads have three main components text an image and a destination The text should convey the ads intended message such as the special offer or services The photo or video is the visual aspect of the ad and should always use clear crisp imagery The ad should then send visitors to a specific page and encourage a specific action Consider the following to create an effective Facebook ad Source Constant Flow Marketing constantflowmarketing com download it Visit landscape Management net StepbyStep to download a PdF of this page to use as a training tool for your team illustrations DaviD Preiss news how tos What kind of customers do you want to attract Facebook ads can target specific types of people based on their demographics Many Facebook ads fail because they are too general target the ad to a specific person LANDSCAPEMANAGEMENT NET June 2017 12 Audience Define who you want to see your ads Learn more Create New Use a Saved Audience Custom Audiences Target Ads to People Who Know Your Business You can create a Custom Audience to show ads to your contacts website visitors or app users Create a custom Audience Add Bulk Locations Gender Men Women X Locations Everyone in this Location United States United States Include Browse Type to add more locations Age 18 65 All ABC Landscape STEP 2 STEP 1 Get a quote now Name Email Phone Message Please call me Suggested Post ABC Landscape Sponsered ABC Dreaming of a weed free lawn Let us handle your lawn care this year Get a custom quote today 13 Likes Like Page Sign Up ABC Like Comment Share What problem does this person have How will they benefit by choosing you to solve that problem Address these questions with your images and copy STEP 3 What is your offer or call to action Give them a reason to reach out to you the offer must be clear and valuable to the audience that you are targeting
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