Landscape Management, June 2010
NEWS VIEWS continued from page 6 IN THE WAY OF GROWTH forces of economic growth Florida will be one of the slowest states to come out of the recession Pensoneault said the Sunshine states economy has been based on people moving in but for the fi rst time since World War II there are more people moving out What can landscape professionals do with this information Pensoneault suggests the following Adapt to the realities of business Maintain a lean and mean approach to operations Invest in marketing to capture growth as it returns to the marketplace Demand a return on investment approach in all expenditures Invest in education during this slower business cycle Guido adds Its pretty interesting that all of the things suggested are things you should be doing regardless of whether its a good or bad economy My main obstacles to growth right now are 40 Uncertainty in economy Lack of buyers in the market for landscape services 54 13 Other 12 Lack of skilled labor 19 Lack of access to capital for business expansion DESPERATELY SEEKING What resources would be most useful to your company right now HIRING PLANS What are your hiring plans this year 29 Planning to hire additional staff 5 Planning to reduce the number of staff 7 No response 59 Planning to keep the same level of staff 28 Low cost training opportunities for my staff 60 Better business marketing knowledge 6 Other 2 Better design skills to handle more complex projects 21 Better sales training to close more contacts Q
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