Landscape Management, May 2014

ADD ONBIZ EXTEND YOUR BUSINESS 49 MAY 2014 LANDSCAPEMANAGEMENT NET Taking a stab PHOTO SCHILLER GROUNDS CARE York Landscape opts for verticutting to remove thatch and ramp up revenue A MONG THE GREATEST nemeses of a lush lawn is thatch a layer of dead organic debris that develops between the blades of grass and the soil surface While contractors commonly turn to power raking to tackle thatch Pinellas Park Fla based York Landscape takes the high road with its verticutting service removing thatch and excessive top growth from turf using a machine to slice rows into the ground for new seed to drop in Owner York Somerville has been verticutting for about 30 years and says hes seen only a sliver of the Green Industry adopt the add on too Customers dont understand what it is or what it does says Somerville who first learned the practice in Long Island N Y where he used a verticutter for overseeding lawns Its something golf courses do all the time but its not as common for residential landscape The buildup of thatch can occur on many turf varieties but its especially prevalent in creeping type grasses like St Augustinegrass which Somerville often maintains Thatch accumulation can increase disease and insect problems cause watering issues and create an undesirable spongy feel to the grass among other complications Compared to power raking Somerville chooses verticutting because it opens up the soil so well Contrary to popular belief and even information you may find on the Internet a power rake will not remove thatch he says It only will remove surface debris The best way to remove thatch is by investing in a verticutter GETTING STARTED Somerville notes some verticutters simply make cuts into the ground while others overseeders make cuts and drop seed He operates a machine that doesnt distribute seed Those in the South may have trouble finding a suitable machine he says The verticutters seem to be built for Bermudagrass or grasses you find up North he says Id been using a machine that was more than 30 years old and it just recently broke I bought two newer ones but had to modify them to work on St Augustine York Landscape puts a two man crew on its residential verticutting duties for the four months out of the year it offers the service typically two months in the spring and two months in the summer Larger commercial sites certainly could use verticutting and youd need a bigger crew Somerville says You cant do much damage to a lawn with a verticutter he says but there are some hazards to look out for You just need to be careful to always mark your sprinklers and be prepared to fix one if you break it Somerville says adding thats a practice most maintenance companies likely are already familiar with Somerville prices his verticutting jobs based on the size of the lawn In other areas companies will give consideration to weather variances and whether their verticutting involves seeding Although he didnt disclose financials from the add on service Somerville says its proven to be popular among clients and a bit of a revenue booster for the company Even so York Landscape doesnt heavily market verticutting outside of its mention on the company website and through upsells to existing customers You dont need to be a wonderful salesman to pitch this Somerville says Its one of those things that can have a pretty dramatic effect on how a lawn looks and thats always an easy sell to people who are already investing in their lawn In addition to being a sure way to remove thatch and thin a lawn Somerville says verticutting also allows a lawn to breathe stimulates new growth aerates and prepares it for seeding Verticutting is important to all types of grasses because all lawns create thatch he says Its really a no brainer Payton is a freelance writer with eight years of experience writing about the landscape industry SERVICE SNAPSHOT COMPANY York Landscape LOCATION Pinellas Park Fla SERVICE Verticutting WHY Its the best way to remove thatch Somerville says which is a huge problem in his region BIGGEST CHALLENGE Finding equipment I have yet to find a piece of equipment built to work well on St Augustinegrass he says Ive always had to make modifications BEST TIP Look for the best machine you can find Somerville says If youre in a region where St Augustine is not your primary grass you shouldnt have an issue with finding a piece of equipment that works great on your lawns BY CASEY PAYTON Verticutting removes thatch and excess top growth from turf