Landscape Management, November 2016
profit centers Design BuilD installation 60 percent since he started using the CRM system in March 2014 The automation factors make sure that all of our clients get treated the same way every time Hinkle says Its allowed us to refocus employees in the office to do other things because those everyday mundane tasks are now automated With the automation of the companys operational systems Hinkle says it has reduced the possibility of human error and freed up more time for staff to pursue tasks more pertinent to the growth of the business The system has been so effective for Hinkle Hardscapes that Hinkle recently became a certified partner with Infusionsoft so he can share the campaigns hes created with owners of other hardscape and landscape companies Through his newest venture Hinkle Small Business which hes currently launching he will work as a consultant to help other contractors streamline their marketing sales and production efforts and grow their businesses Hinkle Hardscapes marketing department also will help these clients grow their social media presences and learn to use marketing tools such as Google AdWords We want to help other contractors simplify their businesses and be able to spend more time with their families while still getting the reports they need to run their businesses Hinkle says For contractors wondering if rebranding is the right move Hinkle advises them to go ahead and take the risk After LANDSCAPEMANAGEMENT NET November 2016 40 all he says its never bad business to make sure youre marketing to the right people and that youre build it the company is pleased with its investment in a CRM system with automated features offering profitable services youre truly passionate about If you are ever wondering if it needs to happen I would say go for it Hinkle says of rebranding We did it and its been great ever since Schappacher is a freelance writer based in Cleveland Continued from page 38 PHOTO Hinkle HardscaPes
You must have JavaScript enabled to view digital editions.
