Landscape Management, November 2016

HAND AND FOOT CONTROLS NOW AVAILABLE November 2016 LANDSCAPEMANAGEMENT NET 49 Customers also heard the news The company received numerous calls and emails asking if it was still in business While going out of business never crossed Burks mind clients had questions Burk knew the company needed to launch an outreach strategy to reassure its client base It launched a marketing campaign Rebuilding stronger than ever For the next year the companys newspaper ads and radio spots featured the tagline The public knew about the fire and knew it was devastating he says The community really reached out and was very generous There was a tremendous outpouring of support A new normal Once the crews were operational and the administrative crisis was averted finding permanent residence for Scotts Landscaping was the owners heftiest task The operation was split up for a month after the fire Even though the building was gone the external components of the business like plant material topsoil mulch and equipment were still at that site Production crews reported to that site while administrative employees worked from home or in a temporary building Burk rented many miles away Finally Burk had a modular office a custom prefabricated temporary office building brought on site It had to be equipped with brand new cubicles desks computers file cabinets copiers and more which took time Power internet and heat werent up and running immediately either By mid January two and a half months after the fire the temporary office was finally running at full capacity Still it was pretty close quarters Three designers shared one office and Burk worked out of the kitchen hardly the definition of comfort In all including set up prices and a year of monthly fees the temporary office cost the company about 50000 It was much less comfortable than we were used to but at least everyone was back together Burk says Almost immediately after the fire Burk began meeting with an architect to start designs for the new TAXDEDUCTION H U G E S AV I N G S GO TO CB CAT COM TAX QUALIFIED 844 800 0802 www ClevelandBrothers com LM BCP Offer valid from October 1 2016 to January 31 2017 on select new models of machines manufactured by Caterpillar Inc Building Construction Products Division Offer available only at participating Cleveland Brothers Customer skip payments financing and published rate are subject to credit approval through Cat Financial Offer subject to machine availability Final machine prices are subject to change The Equipment Protection Plan EPP applies to select models and is provided through Cat Financial for use at participating Cat dealers Offer may change without prior notice and additional terms and conditions may apply Hand and Foot controls only available on SSLs MTLs and CTLs 2016 Caterpillar All Rights Reserved CAT CATERPILLAR BUILT FOR IT their respective logos Caterpillar Yellow the Power Edge trade dress as well as corporate and product identity used herein are trademarks of Caterpillar and may not be used without permission Campaign ID 16Q4BCPNO Scotts Landscapings new building located on the same footprint has double the office space Photos scotts LandscaPing