Landscape Management, October 2010

CONTENTS COLUMNS 6 First Cut BY NICOLE WISNIEWSKI 10 The Hall Mark BY RON HALL IN THIS SPECIAL Water Wise supplement you will learn about Lovett School an incredible private school in Atlanta that embraces water conservation within its core vision Also Brian Vinchesi an irrigation consultant and EPA WaterSense Partner of the Year shares how to make every irrigation project a winner 17 IN EVERY ISSUE 181 Resources 183 Classifieds Helping Landscapers save money no matter what they drive No matter what kind of vehicle you use for your business you could save with Progressive Insurance To learn more about Progressive and see why we are the 1 Truck Insurer in America please visit ProgressiveCommercial com LANDSCAPEMANAGEMENT NET OCTOBER 2010 4 ONLINE WWW LANDSCAPEMANAGEMENT NET A SUPPLEMENT TO BROUGHT TO YOU BY INSIDE Sponsors view S3 Strategy adapt or die S4 The consumer recovery S8 Marketing word of mouth is no longer enough S11 Pricing surviving the undercutters S14 Residential work house of cards S16 Commercial value S18 Spend smart S20 The bad and not so bad of hiring today S22 Budget crunch S23 Landscape Management measures the industry beat offering strategies to maintain and improve business health in 2011 BY NICOLE WISNIEWSKI continued from page 2 NOW DIGITAL VAULT Select stories from our e newsletters Visit www landscapemanagement net enewsletters to sign LMdirect Some familiar names are listed among the 175 pilot projects selected to test the Sustainable Sites Initiative national rating system Athletic Turf News Looking back on the early days of girls interscholastic sports few of us realized how signifi cant they would become in our schools and universities LD B Solutions A Long Grove IL residence becomes a study in white that blends formal garden spaces within a setting of natural conservancy Get Growing The 2010 American Garden Award now in its second year featured four new fl ower varieties chosen by their breeders for their excellent garden performance I News When we want to put a monetary value on water we generally start with the question How much do you pay for water We should also ask How much do you think fresh clean potable water should cost PHOTO BY ISTOCK INTERNATIONAL INC 19 Water lessons An Atlanta school teaches and embodies intelligent environmental design 23 11 steps to a great irrigation project A recipe to make every irrigation project a winner 17 Understanding waters worth Conservation is the key to waters future OCTOBER 2010 LANDSCAPEMANAGEMENT NET 15 A THREE PART EDITORIAL SERIES WATER WISE PART SPECIAL REPORT WATER WISE PART 1 Understanding waters worth The best new source of water to meet our future needs will be the water we save now SPECIAL REPORT S1 THE INDUSTRY PULSE LM measures the industry beat offering strategies to maintain and improve business health in 2011 Call for a Free Quote 1 888 375 7908 Find an Agent ProgressiveCommercial com United Financial Casualty Company and its affiliates Mayfield Village Ohio Available in most states No 1 truck from Highline Datas 2007 written premium data 09P00560 BA 12 09