Landscape Management, October 2010
PHOTO BY ISTOCK INTERNATIONAL INC BUSINESS PLANNER 2011 consumers who changed service providers did so due to poor service vs 47 who left due to price Keeping customers happy keeps their business According to Marty Grunder owner of Grunder Landscaping Co in Dayton OH you cant give a client any reason to go looking elsewhere these days When our clients say jump our teams jump A lot of companies in all sectors are providing bad customer service because theyre Turfco is committed to engineering easy into each of our products helping you get more done without having to work harder Choose from a full line of innovative renovation equipment including TurnAer 4 and TurnAer 6 Aerators Why walk when you can ride with the optional Chariot Aerate while you turn less lifting at turns less back strain on operators New front traction drive makes transporting and loading easier than ever KisCutter Sod Cutter The most maneuverable easy to use sod cutter on the market Revolutionary lightweight design cuts as much as heavy 300 lb units Optional 9 inch blade available for curbing LS 22 Lawn Overseeder Seeds over 30000 square feet per hour Cutting blades are 1 1 2 inches apart for close seed spacing and maximum germination All new controls located on the handle blade clutch lift bail and positive seed flow control are within easy reach Ask about our LIMITED TIME SPECIALS LANDSCAPEMANAGEMENT NET OCTOBER 2010 86 too worried about the future to pay attention to current clients If you do good things for your customers you can really stand out Ask for feedback Consumers are bombarded with marketing messages every day and can be distracted by your competition Good communication from your organization reinforces their buying decisions by reminding them you provide the easiest and best solution to their needs In a larger company you need to create a communication plan that utilizes print or electronic newsletters follow up phone calls and personal contact in a way that reinforces your client relationships Ask about problems If you solicit complaints you diffuse potential anger and work toward a productive solution Ask for the referral Satisfi ed customers are a tremendous source of potential business but you have to ask for it There is no shame in looking for work and if you arent willing to ask a happy customer for help growing your business who will you ask Simple systems can aid in the process For example consider printing a self addressed postage paid postcard with areas for your customer and their referral to fi ll in and mail back Satisfi ed customers want to send you work but you have to tell them you want it and you have to make it easy for them to send it Put your product into words What are you selling What are people buying Do you say youre selling com See Our Entire Lineup and Order Direct 800 679 8201 or www turfcodirect com TurnAer 6 with Chariot and TurnAer 4 Aerators KisCutter Sod Cutter LS 22 Lawn Overseeder
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