Landscape Management, October 2010
BUSINESS PLANNER 2011 LANDSCAPEMANAGEMENT NET OCTOBER 2010 88 Thank you Thanks dirty job Ask a friend or family member to drive by a couple of job sites and give you an outside perspective on the image your employees are portraying Based on what you learn develop a written policy for appearance on the job site Its a small part of successful marketing thats consistently overlooked Become more visible Opportunities abound for landscape companies to provide community service Schools churches and community groups of all sorts can use your help If your locale has a community vegetable garden program volunteer to prep beds in return for posting a sign with your company name and logo Or visit ProjectEvergreen com gcft and become a GreenCare for Troops volunteer Through GreenCare for Troops you can donate services to a family with a loved one on active duty in the military Use job site signs Job site signs are a simple and effective means of communication Posting signs enables neighbors to see a new landscape installation and immediately get a visual referral to your company You can also post a sign to mark a job in progress which is a good idea if youre on the property for more than a week Say thanks Thanking your customers is one of the easiest things you can do to improve your image Its also the right thing to do Our businesses only operate because of our clients so show your appreciation I prefer to pick up the phone though handwritten notes and e mails do the job as well The key is to be sincere Act like success matters More than anything else more than tactics more than money marketing is a matter of will Donovan says Its creating a will and a desire in your organization to succeed and then using that attitude to outthink and outwork your competition The culture of a company is created by its leadership As an owner you need to lead your army into the competitive marketplace by example Create a marketing plan and champion it to your staff Then work harder and smarter than your competition LM shooner is vice president of sales for Focal Point Communications Cincinnati OH Contact him at joeshooner@ growpro com or 800 525 6999
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