Landscape Management, October 2010
PHOTOS COURTESY DLC RESOURCES CASE STUDIES ON GROWTH continued from page 104 Its easy being green Another way DLC tries to make a difference is via the environment It recycles all the green waste thats generated on a property 90 of all material removed from a site is green waste and processed in the companys yard with a horizontal grinder Then its hauled to a third party recycler that makes lowgrade LANDSCAPEMANAGEMENT NET OCTOBER 2010 106 paper and mulch An average of 25 tons of processed green waste a day is hauled away from the DLC yard Even though DLC pays for that waste to be hauled away it saves about 10 a ton by not taking the waste in multiple loads to a transfer site or landfi ll facility The other 10 of the waste is trash which is nongreen The company recycles half of that cans bottles etc Additionally all managerial and supervisory employees drive Honda Accords CRVs and Toyota Priuses instead of pickup trucks SUVs Another environmental initiative all two cycle equipment trimmers chain saws edgers etc is sold annually and the company buys new equipment which has improved emissions Growth spurt All aspects of DLCs operation adds up to growth the company has been averaging 10 to 15 annually from its conception until 04 when it had two years of back to back 25 growth It grew 30 from 07 to 08 And employee growth has been proportional to revenue growth This growth is due mainly to the expansion of Phoenix Penney says Rapid growth has slowed in the tough economy 2009 was a fl at year and Penney predicts 2010 to be fl at DLC which is 100 maintenance focused on master planned communities about 30 of them has only one municipal project which represents 5 of its business That project is for the city of Phoenix and entails maintenance of the landscape buffer along the residential side of sound walls next to freeways throughout the city We dont want to grow the municipal or commercial business Penney says Large HOA homeowners association is our market and if
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