Landscape Management, October 2010
107 OCTOBER 2010 LANDSCAPEMANAGEMENT NET we continue to focus on that well have continued success because we provide services other companies dont Most companies in Phoenix combine maintenance and construction Schlander says As the economy slowed companies with a sizable construction business were hurt worse than those with a smaller construction business When comparing the Phoenix market to Las Vegas Schlander says the quantity of target properties in Vegas are similar to those in Phoenix and the competition in Vegas is similar to Phoenix he says citing three national companies ValleyCrest TruGreen Groundskeeper and one local company Par 3 Landscape Maintenance competing for business in Sin City The Vegas market however is smaller than Phoenix Its metro population is 2 million compared to Phoenixs 45 million While trying to earn new business in Vegas and Tucson Schlander says 90 of the sale is the presentation the companys credibility and the work The economy is DLCs main growth obstacle not new development Second to the economy is cost pressure because there is more competition We have one third of the Phoenix market and we can capture another third Penney says Weve opened offi ces in Tucson and Las Vegas but it will take a year or two to get a foothold in these cities Once that happens we expect 10 to 15 annual growth Penney is looking to fi nd managers in those two cities and says hell take key players in Phoenix that desire the challenge and relocate them there Hell oversee both offi ces but not the day to day operations To date DLC has garnered four contracts in Tucson but none in Vegas yet The revenue goal is to generate 2 million through targeting masterplanned communities As Schlander says We need better name recognition in those markets LM walsh is a freelancer with experience covering the lawn care and landscape industry Using GPSbased software DLC tracks trees on customers properties He found an illuminating way to eliminate downtime With hands on training guidance and support from VISTA Professional Outdoor Lighting you can profi tably expand your list of services and also fi ll the void between irrigation and landscape projects VISTA experts will show you how to utilize the skills you already possess to install outdoor lighting solutions at moneymaking margins Light up your bottom line Call 800 766 VISTA or visit www vistapro com today
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