Landscape Management, October 2010

BUSINESS PLANNER 2011 Anthony Tony LaFetra President Corporate Philosophy Water is a precious resource and the need for each of us to use it wisely has never been greater As the worlds largest provider of irrigation products and services Rain Bird leverages stateof the art technologies that help our customers use water effectively and responsibly From smart controllers to pressure regulating rotors and lowvolume drip irrigation Rain Bird creates products that use water efficiently Through partnerships and educational initiatives Rain Bird also strives to create opportunities for our industry partners to become better stewards of this essential resource To learn how The Intelligent Use of Water philosophy is woven into every aspect of the Rain Bird organization visit www rainbird com iuow Rain Bird 970 W Sierra Madre Ave Azusa CA 91702 Phone 1 800 RAINBIRD 1 800 724 6247 Web site www rainbird com Twitter @ RainBirdCorp Facebook www facebook com RainBirdCorp YouTube www youtube com RainBirdCorp A History of Innovation For more than 75 years Rain Bird has offered the worlds most trusted line of irrigation products for homes commercial developments farms golf courses and sports arenas A true industry pioneer Rain Bird has been awarded more than 130 patents including its first in 1935 for the original horizontal action impact drive sprinkler Today Rain Bird continues that same spirit of innovation at one of the most comprehensive irrigation testing facilities in the world At this facility Rain Bird engineers evaluate products under the most demanding conditions helping ensure unsurpassed product performance and durability while finding more efficient ways to provide the moisture that turf and plants need to thrive Quality products for top performance Controllers Rain Bird is known for introducing groundbreaking controller technology and the new ESP LXD is no exception This controller combines the programming ease of traditional controllers with the flexibility and cost savings of two wire decoder systems Another recent innovation the new Landscape Irrigation and Maintenance Remote LIMR enables a single crew member to communicate with a systems controller from a distance to perform tasks that formerly required a two person team Drip Irrigation Rain Birds drip irrigation products continue to provide outstanding water efficiency Unaffected by wind or evaporation XF SDI Series Subsurface Dripline effectively irrigates turf shrubs and groundcover with 30 to 70 less water than overhead sprays Patent pending Copper Shield Technology protects the driplines emitters from root intrusion without the use of chemically treated filters Sprays and Rotors For decades Rain Birds sprays and rotors have developed a proven track record of unmatched performance With integrated pressure regulation Rain Birds 1800 PRS spray heads eliminate inefficient misting and fogging And Rain Birds 5000 PRS Rotors save 15 to 45 more water than other brands of rotors on the market today Accessories Rain Bird offers a host of irrigation system accessories that save time and water The revolutionary SMRT Y Soil Moisture Sensor measures plant and turf moisture levels where they matter most at the roots and transmits that information back to the controller A water saving accessory thats both efficient and affordable the WR2 Wireless Rain and Rain Freeze Sensor makes it possible for customers on a budget to enjoy the benefits of smart technology The Intelligent Use of Water Rain Birds commitment to excellence extends beyond products to education training and services From the new EPA WaterSense labeled certification program offered by Rain Bird Services Corporation to thought provoking white papers like Water Conservation and the Green Industry Rain Bird continues to promote The Intelligent Use of Water Visit www rainbird com tand discover the many reasons why Rain Bird is the worlds leader in irrigation Rain Bird RESOURCE PROFILES LANDSCAPEMANAGEMENT NET OCTOBER 2010 166