Landscape Management, October 2010
WORD FROM OUR PARTNER Rain Bird Innovative products and initiatives for a better world ACCORDING TO A recent article in the New York Times the Southwestern United States is on the verge of a critical situation Not only are water levels in Lake Mead too low to supply the areas burgeoning population these same low water levels also diminish the Hoover Dams ability to generate electricity Unless the drought ends or water is diverted from other sources the economic implications could be severe The Southwest provides just one example of the impact water has on each of us in ways as personal as our monthly water bill and as public as our global economy Around the world the realities are staggering Only 1 percent of the worlds water is fresh the only portion suitable for human consumption Meanwhile the demand for this relatively small amount of water is growing exponentially As a result 47 percent of the worlds population will be living in areas of high water stress by 2030 These facts are taken directly from Rain Birds latest white paper Water Conservation and the Green Industry a publication that examines the social and economic factors behind water conservation and their cumulative effect on the green industry Our white paper series is just one example of our continued focus on The Intelligent Use of Water We understand the vital role water plays in a healthy sustainable environment and a healthy economy As a result LANDSCAPEMANAGEMENT NET OCTOBER 2010 16 we continue to innovate and develop spray heads nozzles controllers and drip irrigation systems that apply water in the most effective and efficient manner possible Our commitment extends beyond our products to initiatives aimed at educating the industry and the community about the need to conserve water Now in its fourth year Rain Birds Intelligent Use of Water Awards will provide a total of 50000 worth of grants in 1500 5000 or 10000 categories to deserving water conservation and environmental sustainability projects worldwide Through the annual Intelligent Use of Water Summit Rain Bird brings together some of the worlds leading experts on water irrigation and conservation to openly discuss and debate water related issues We are dedicated to environmental stewardship and this commitment is woven into the very fabric of the Rain Bird organization In the future we will continue to develop both products and initiatives that have the potential to inspire responsible informed choices about the way we all use water each and every day
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