Landscape Management, October 2012
Web extra For a handy guide to help you understand SeO ranking factors visit landscapemanagement net 2012 09 27 seo to be found and no one is talking about you the search engines see your business as less relevant and reputable TrusT There are a couple of factors at play as it relates to trust history and authority Websites that have a long history are seen as more trustworthy to the search engines Its similar to how your customers might view your business Experience can be a strong signal of trust and authority Search engines also consider how long your domain name has been registered Always maintain your domains expiration date a minimum of two years into the future Also do the links youre sharing on your site make you a trusted authority If youre linking to irrelevant websites from your site it can be a strong signal to the search engines that tarnishes your authority and ultimately damages your rankings Personal How your site appears in the rankings is partially determined by the individual conducting the search If the individual is in your local community he or she is more likely to fnd your business Social signals are starting to play a role which personalizes the search experience even more based on your social graph Google and Bing have introduced these social signals into search within the past year The SEO world and search engines have evolved considerably during the past 10 years most dramatically during the past three years with social media signals playing a key factor in how websites rank The search engines will continue to get better at serving up relevant results for users Its up to you to take the proper steps to remain relevant in the eyes of the search engines LM Heiler is the founder and president of Landscape Leadership an inbound marketing agency that combines social media content marketing and search marketing into integrated and measurable campaigns Contact him via LandscapeLeadership com TimeScape LIVE from Modeco Systems Smart Phone App that collects LIVE Job Time Tasks Materials GPS data New TimeScape feature Eliminate illegible paper Ɵ mesheets Streamline the process Less Ɵ me crunching numbers more Ɵ me for PROFIT Modeco Systems Mobile SoŌ ware SoluƟ ons Tel 8666778184 www modecosystems com sales@ modecosystems com OCTOBER 2012 LANDSCAPEMANAGEMENT NET 29 Search engineS conSider how long your domain name haS been regiStered alwayS maintain your domainS expiration date a minimum of two yearS into the future
You must have JavaScript enabled to view digital editions.
