Landscape Management, October 2012
pulse profile John Newman President Classic Landscapes Hampton Ga 2012 projected revenue 500000 Service mix 75 design build 25 maintenance Challenge Overall growth Solution Growing our maintenance division and reinvesting in branding We bought a big box truck and splashed graphics all over it There are a lot of people who say Hey Ive seen your truck and Id like to have you give us a maintenance quote Weve also done a large investment in direct mail these past 18 months We spent about 6000 The business its brought in more than exceeds the investment Optimism index Whats your 2013 business outlook 49 25 26 56 25 19 Methodology We surveyed Landscape Management readers online in August and September garnering 537 complete responses Based on the sample size and response rate a 95 percent confidence level is assumed with a 5 percent margin of error Unless otherwise noted all charts and figures throughout this report come from this survey october 2012 LANDSCAPEMANAGEMENT NET S5 27 1 26 42 4 n Somewhat optimistic n Very optimistic n Uncertain n Somewhat pessimistic n Very pessimistic Pulse check How contractors describe the state of the landscape industry Very healthy or relatively healthy Flat Slightly down or down significantly 2011 2012 revenue in 2012 and says itll reach its goal despite dumping a 225000 homeowner association client in the spring We spent the summer getting it back in other work but its better now he says Hes optimistic about next year and is budgeting to be 10 percent to 15 percent up for 2013 On top of that growth Bowen hopes to continue growing his new tree care company Jeffs Arbor Care His goal when starting the business last year which isnt part of Images of Green primarily due to risk and workers compensation insurance reasons was to achieve 200000 in revenue the first year and he says its on track Were trying to take advantage of things like tree care with better margins that make more profits he says Our biggest margin isnt mowing lawns I wish it was but its not Its irrigation tree work and pesticide applications
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