Landscape Management, October 2012
Facilitate the conversation The purpose of social media is to create sustained alignment with a specifc community namely your ideal customers and fans To accomplish this you have to be worthy of their attention actively engaged and willing to share the spotlight Encourage them to talk and then step into the background As the facilitator youre only there to moderate the discussion so the community can interact and share their views When your customers talk within an online forum centered around your business theyre marketing for you Here are suggestions about how to make this happen Create expectations Publish regularly Stay on topic Be brief Clarify with a relevant perspective Break things down Provide practical examples Point out trends Build excitement Be awesome Inspire Hint at whats next Online marketing works best when its driven by the customer What matters most is what your customers say This is what lubricates the social networks Smart businesses learn to let go of their brands and focus on how to use social media to better understand and serve their loyal customers letting them own it Its a fundamental shift that when embraced builds a more engaged relevant and proftable business LM Korhan is a consultant who helps Green Industry businesses use social media and Internet marketing to create exceptional customer experiences Contact him at jeffkorhan com Smart buSineSSeS learn to let go of their brandS and focuS on how to uSe Social media to better underStand and Serve their loyal cuStomerS letting them own it Dont be the one they CUT Tough economic times mean home owners are eliminating expenses Make sure that your service is NOT the one they cut Keep clients with VoiceWaveTM phone text email and social media messaging Frequent communication with customers makes them aware of how valuable they are to you strengthening your relationship and boosting your revenue too 8882041751 phonetree com LSMF12 OCTOBER 2012 LANDSCAPEMANAGEMENT NET 87
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