Landscape Management, October 2012

RESOURCEPROFILES Andrew K Mittag Senior Vice President Agrium and President Agrium Advanced Technologies Mission Statement Agrium Advanced Technologies is the leading manufacturer and marketer of slow and controlledrelease fertilizers and micronutrients in the agricultural professional turfgrass lawn care horticulture and consumer lawn garden markets We are a single convenient source of a broad range of innovative and highly effective fertilizer technologies Dependability environmental responsibility and cost efficiency are hallmarks of those technologies They make professional turfgrass managers and lawncare operators more productive while at the same time enhancing environmental stewardship We deliver innovative premium quality products with unsurpassed customer service We achieve this through the expertise of our employees strong customer relationships and our passion for developing new technologies Polymer coated plant protection products for example are some of the newest technologies were bringing to our turf and ornamental customers Agrium Advanced Technologies 2915 Rocky Mountain Ave Ste 400 Loveland CO 80538 Relying on proprietary high tech manufacturing processes and top quality ingredients Agrium Advanced Technologies has been able to establish a family of innovative products respected for their dependable agronomic performance as well as their economic and environmental advantages Our most advanced fertilizer technology predictable consistent DURATION CR Controlled Release Fertilizer makes it easier to maintain healthy turf while reducing maintenance costs With DURATION CR nitrogen is released gradually throughout a plants growth cycle resulting in precise feeding that lasts for weeks months or up to an entire season The key to the steady release is an advanced generation polymer coating technology that gradually meters nutrients for as long as needed to meet the plants needs Thanks to DURATION CRs enhanced efficiency you can use up to 40 less nitrogen per year which is good for the environment and your bottom line DURATION CR delivers Minimized growth flushes Lower potential for leaching even under the wettest conditions Reduced applications for time and money savings Healthier turf Blends and sizes for every application and budget There are a variety of fertilizer brands that are Driven by Duration The Driven by Duration icon on the fertilizer bag is your assurance that it contains DURATION CR and will deliver as pledged While other coated fertilizers are available their coatings have been known to crack or break down prematurely which means they dont perform much better than uncoated fertilizers Theres only one Spread it Forget it For lawns parks and professional turf Spread it Forget it is the ultimate blend thats Driven by Duration Depending on your climate Spread it Forget it can feed turf for up to six months or more with just one application Just one application keeps turf lush green and healthy for a full growing season In some cases its been confirmed to help municipalities meet shrinking maintenance budgets without sacrificing upkeep of green spaces and sports fields and increase LCO customer satisfaction and crew productivity It simply helps accomplish more with less less energy less nitrogen and less environmental impact Agrium Advanced Technologies LANDSCAPEMANAGEMENT NET OCTOBER 2012 106