Landscape Management, October 2013
Landscape industry professionals are feeling positive Despite challenges the industry is out front of other small businesses when it comes to optimism O ptimism among landscape professionals about the state of the Green Industry is better than expected this year despite some uncertainty When asked for last years Landscape Management Industry Pulse report Whats your 2013 business outlook 69 percent of respondents said they were very or somewhat optimistic about the coming year When asked the same question about current business conditions for this years report 85 percent of respondents indicated they are very or somewhat optimistic a 16 point jump see Optimism Index on opposite page As for their feelings about next year Four fifths of them are very or somewhat optimistic about 2014 Landscape companies grew revenue an average of 14 percent from 2011 to 2012 and are expecting another year with 14 percent growth for 2013 Landscape industry optimism is ahead of the curve when compared to overall small business optimism The National Federation of Independent Business releases a monthly index of small business optimism and the 2013 average is 919 well below the average reading of 100 Consultant Bruce Wilson of the Wilson Oyler Group characterizes Green Industry sentiment as guardedly optimistic LANDSCAPEMANAGEMENT NET OCTOBER 2013 S4 Most contractors are having what they would consider a good year he says Its not all good news though They still have Obamacare looming in their future which is going to cost everybody a lot of money Theyre hopeful something positive will come out of the immigration reform movement right now but theyre not sure By MARISA PALMIERI Editor The Industry Pulse is How landscape professionals describe the state of the market 49 25 26 56 25 19 2011 2012 Very healthy or relatively healthy Flat Slightly down or down significantly 75 19 6 2013 INDUSTRY OVERVIEW
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