Landscape Management, October 2013
it to around 4 million to 5 million in size Hes also engaged a consulting firm to help with those efforts On the other hand Grant Power Landscaping is reducing its marketing budget in favor of a more direct sales approach The company used to do radio advertising but has switched to TV this year says Bouwman noting TV is cheaper than radio The company is also reducing print magazine advertising and home show expenditures SERVICE MIX 42 15 5 10 18 Q Full service landscape contractor maintenance lawn care design build and irrigation Q Landscape maintenance contractor mowing trimming etc Q Landscape design build contractor design installation Q Chemical lawn care company excluding mowing Q Irrigation contractor Q Tree and shrub care company Q Landscape architect Q Other 6 2 2 Bill Banford president of The Sharper Cut in Upper Marlboro Md spent more than intended on marketing this year about 45000 versus the 37000 he budgeted That may be part of the reason the company is on track for about 2 million in annual revenue in 2013 an 80 percent increase over 2012 The primarily residential design build company revamped its social media presence and began using Angies List which it plans to continue next year LM Additional reporting by Sarah Pfledderer Q Single family residential Q Multifamily residential Q Commercial industrial Q Government institutional Q Other CUSTOMER MIX 24 1 5 59 11 Mowing 736 Aeration 606 Seeding 674 Sodding 655 Hydroseeding 199 Lawn renovation 623 Edging trimming 741 Spring fall cleanup 745 Fertilization 697 Weed control 669 Disease control 500 Insect control 516 Grub control 500 Fire ant control 248 Organic lawn care 296 Seasonal color 468 Perimeter pest control 167 General pest control 164 Structural pest control 56 Irrigation installation 426 Irrigation maintenance 514 Design build 606 Design only 155 Installation only 169 Landscape lighting 521 Water features 440 Retaining walls 539 Other hardscapes patios walkways etc 542 Tree and ornamental pesticide fertilizer applications 394 Tree trimming pruning 600 Tree removal transplanting 449 Macro micro injection 118 Snow and ice removal 412 Holiday lighting décor 204 Nursery grower 95 Interior landscaping 104 Sports turf 141 Green sustainability services 127 Retail garden center 65 Other 60 SERVICES PROVIDED OCTOBER 2013 LANDSCAPEMANAGEMENT NET S9
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