Landscape Management, October 2013

SUPPLIERRESOURCEPROFILES Agrium Advanced Technologies What is Agrium Advanced Technologies Agrium Advanced Technologies is a leading manufacturer and marketer of controlledrelease fertilizers for lawn maintenance professionals The company is at the forefront in providing a single convenient source for innovative fertilizer technologies that offer efficient economical and environmentally responsible advantages Where is Agrium Advanced Technologies located The corporate headquarters for Agrium Advanced Technologies is located in Loveland Colo The companys core operations are located throughout North America and include eight production facilities 14 storage facilities and one technology innovation laboratory What are the principal products Agrium Advanced Technologies markets to turf professionals Duration CR is a controlled release source of nitrogen that features an advanced polymer coating Fertilizers Driven by Duration CR are blended products incorporating this controlled release technology with longevities ranging from 45 up to 180 days Spread it Forget it with a single application lasting up to 180 days is a specific controlled release product featuring Duration CRs next generation coating technology Why is this polymer coating better than traditional sulfurcoated fertilizers Traditional coated fertilizers are known to crack and break down prematurely This releases nitrogen more rapidly The release is also based on moisture which is not necessarily when plants need nutrition most Since plants can only take up a portion of the nitrogen thats applied its more likely nitrogen will leach away into the groundwater or be lost to volatilization As a result turf yellows sooner from not getting the nitrogen it needs The nutrient release of fertilizers Driven by Duration CR is based on soil temperature when plants are actively feeding With more of the nitrogen taken up by the plant far less is lost to leaching or volatilization And because fertilizers Driven by Duration CR dont need to be applied as frequently nitrogen use can be reduced by up to 40 percent compared with sulfur coated products This consistent controlled feeding also eliminates the feast famine cycle that contributes to stress so turf is more resistant to weeds and diseases which promotes lush green growth How can a lawn care operator benefit from making fewer fertilizer applications Fewer applications per property saves time freeing up crews to visit more properties per day or allows lawn care operators to add new customers or services There is also less hardscape cleanup particularly helpful if working on HOA or large commercial properties Controlled feeding also eliminates flush growth reducing mowing and clippings cleanup while decreasing fuel and equipment upkeep costs Where can you learn more about the products available from Agrium Advanced Technologies Visit www DrivenByDuration com for additional details about fertilizers Driven by Duration CR including Spread it Forget it and to locate a distributor near you 2915 Rocky Mountain Ave Ste 400 Loveland CO 80538 Phone 970 292 9000 Fax 970 292 9014 drivenbyduration com Youtube com user DurationCR LANDSCAPEMANAGEMENT NET OCTOBER 2013 102 SUPPLIER FA Q