Landscape Management, September 2013
FACEBOOK CONTESTS As marketing specialist Lorz handles most of Meyers social media The company conducted online research and attended webinars to get ideas for the contest and to put the concept together All in all we were happy with the results but moving forward we would more than likely tweak the way we ran Facebook contests she says For example we would more than likely use the unique votes to narrow down the finalists to the top three fourths and then decide on the winner internally maybe have the personal stories weigh in a bit in the decision She says Facebook rules and company goals guide her when designing the contest As such she uses an approved app The app we used was called WooBox says Lorz I used this because it was mentioned as an app that was fairly easy to set up in one of the articles I read prior to starting the contest I would use it again I had no problems with it Lorz says that fewer than 400 was spent on the contest and the company has already seen a return on that investment through a few jobs that resulted from the Facebook contest We have seen a dramatic increase in the engagement of our followers says Lorz We have also seen an increased number of followers After we had this contest we went from 18 followers to 130 Thats a crazy good jump in followers LANDSCAPEMANAGEMENT NET SEPTEMBER 2013 26 To promote the contest Lorz says the company did both like our page advertising which shows up along the right hand side of Facebook pages and promoted posts with a contest graphic that linked to the companys contest page on Facebook The ads then show up on Facebook fans news feeds After the success of the ugly lawn contest Meyers anticipates more Facebook contests to come We are planning on doing more contests in the future says Lorz This one stirred up a lot of talk and we saw a lot of the benefits of social media Company Dowco Enterprises Location Chesterfield Mo Facebook contest Pet pageant D owco Enterprises which serves both residential and commercial clients completed its second Facebook contest in June when it crowned the winner of its pet pageant contest Twenty eight contestants sent in pictures of their pets in a landscape setting Nearly all were dogs The picture with the most likes was the winner of 200 in Dowco credit It just came to me says Kelly Dowell Dowcos director of sales and marketing of how she devised the contest I go continued from page 24
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